Based in South Africa, built for UK and Ireland working hours: English-speaking collaboration, overlapping days, and production economics that make retained content realistic.
The situation
Your campaign calendar needs more moving parts than your team has hands for
Most marketing teams do not lack ideas. They lack the time to cut, grade, reversion, caption, and ship the work once leadership asks for more video.
Add capacity without rebuilding your supplier list. A Content Pod gives you a fixed slice of senior creative time each month. You agree the hours; we plug into your tools and production rhythm.
Queue-based production so work is not dependent on whoever is free this week
Platform-ready edits, captions, motion, and masters for the channels you publish on
Room to flex edit-heavy months against motion-heavy months on Duo and Trio
This is not a one-off hero film. It is the work that fills the calendar: paid social cutdowns, employer brand clips, explainers, event reels, product snippets, and the small fixes that usually slip.
Packages and numbers on this page match the current sales playbook. If your backlog is unusually complex, your rep will confirm the fit before you commit.
Service model
A production loop, not a freelancer scramble
Briefs move through a managed queue, into an embedded pod, through review, and back out as platform-ready assets.
Embedded production loop
Your marketing plan stays in charge. The pod gives it the production muscle to keep moving.
Capacity scales by operating model
Choose the pod around how many workstreams you need running at once.
Solo
Duo
Trio
Illustrative only: actual asset count depends on complexity, formats, approvals, and revision depth.
Fit
Which pod matches your team?
Start from how the work moves: one queue, multiple stakeholders, or parallel workstreams.
Solo
Embedded Creator
For teams that already own strategy, approvals, and intake. You need a senior pair of hands and one clear production queue.
Duo
Two Creators
For teams under real volume pressure. Two multi-skilled creatives shift between edit-heavy and motion-heavy work, with coordination built in.
Trio
Three Resources
For brands and agencies that need continuous motion, parallel jobs, and a pod that can flex its skill mix month to month.
Pricing
Content Pod packages
All figures in euros, per month. Use the guide below to pick the right operating model before you compare hours.
SoloOne clear queue and light coordination.
DuoSpeed, coordination, and flexible creative mix.
TrioParallel workstreams and motion-heavy output.
Solo
Embedded Creator
A senior embedded creator, with light coordination support from 10th Street to keep delivery moving.
Typical fit: teams with internal strategy and approvals in place
40 hrs/mo€3,000
80 hrs/mo€5,200
120 hrs/mo€7,200
Typical output: 8–45 assets/month depending on hours
Includes
Senior embedded creator
Light coordination from 10th Street
1 active production queue
Weekly check-in
Stock sourcing support
Platform formatting and captions
Duo
Two Creators
Two multi-skilled creatives who flex month-to-month (edit-heavy vs motion-heavy), with built-in coordination support.
Typical fit: busy teams with briefs coming from multiple stakeholders
40 hrs/mo€4,800
80 hrs/mo€8,960
120 hrs/mo€12,600
Typical output: 10–55 assets/month depending on hours
Includes
Two multi-skilled creators
Flexible skill mix (edit-heavy or motion-heavy)
Built-in coordination support
Weekly planning and priority setting
Asset organisation and version control
Trio
Three Creative Resources
Choose the best mix based on need (editing, motion, design, social cutdowns, concepting), with coordination support included.
Typical fit: agencies and brands needing continuous, motion-heavy output
40 hrs/mo€6,200
80 hrs/mo€11,600
120 hrs/mo€16,200
Parallel workflows for maximum throughput
Includes
Flexible pod composition (editing, motion, design, social, concepting)
Skill mix flexes month to month
Coordination support included
Brand motion toolkit development
Monthly optimisation review
CoordinationLight to built-in
Parallel workSingle queue to multiple lanes
Motion depthFlexes by package
Review rhythmWeekly to monthly optimisation
Not sure which tier fits? Share one sample month of briefs. We will map it to hours and tell you if Solo is enough, or if parallel capacity is worth paying for.
One operating rhythm across every package. Duo and Trio add more hands, deeper coordination, and more room for simultaneous work.
Lifecycle
01
Onboarding and setup
02
Monthly planning
03
Submit requests
04
Production and delivery
05
Feedback and revisions
06
Reporting and optimisation
Commercial
Terms that make retained production workable
Clear enough for procurement, flexible enough for real campaign calendars.
Commercial terms
Minimum term: 3 months
Rollover: Up to 10% unused hours (30 days)
Overage: 1.25× rate
Rush work: 1.5× rate
12-month commitment: Reduced rate available
Why teams work this way with us
The practical case for an embedded pod
The advantage is not just price. It is senior craft, normal working hours, and a team used to long-term client relationships.
Budget stretches further
Northern European budgets buy a larger slice of senior craft when production sits in South Africa. Same quality bar; different cost base.
Overlap, not midnight calls
South Africa shares workable hours with Ireland and the UK, so reviews and handoffs land in normal working windows.
Modern workflow, not novelty
AI-assisted tooling helps with concepting and repeatable production tasks, leaving more hours for judgement-heavy editing and motion.
Relationships compound
The majority of 10th Street's work comes from repeat clients and referrals. Pods are built for ongoing output, not one campaign and goodbye.
Broad sector muscle memory
12+ years across sports, health, fintech, banking, betting, government, and travel - useful when brand governance is tight and approvals matter.
Team placeholders
Show the people behind the pod
Drop real team photos here before the page goes to a prospect. Until then, these placeholders keep the layout honest.
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Creative leadReplace with the person who owns creative direction and quality control.
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Senior embedded creatorReplace with the editor / motion lead assigned to the account.
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Motion designerReplace with the specialist used for animated assets and brand toolkits.
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Producer / coordinatorReplace with the person keeping priorities, versions, and review cycles moving.
FAQ
Questions procurement and marketing ask
Short answers for the first pass. Your rep can go deeper on scope, files, review rhythms, and approval paths.
What does “embedded” mean in practice?
The pod works inside your production rhythm rather than waiting for isolated project briefs. Requests, feedback, and file delivery move through an agreed queue each month.
Why is there a three-month minimum?
Onboarding, brand calibration, and tool access take real time. Three months gives both teams enough runway to judge throughput fairly.
How do unused hours work?
Up to 10% of unused hours can roll forward for 30 days. This gives you some room for quieter weeks while keeping the monthly production plan clear.
What happens if we exceed the hours?
Overage bills at 1.25× the effective monthly rate. Rush delivery, when agreed in advance, is 1.5×. Your rep should flag likely overage before work moves past the monthly allocation.
Can Duo or Trio change balance month to month?
Yes. Edit-heavy versus motion-heavy is a planning conversation at the start of each month on Duo; Trio adds more room for parallel roles and toolkit work.
Is output always “8–45 assets” or similar?
No. Those bands are typical ranges from the playbook. Master edit length, cutdown count, grade complexity, and revision rounds all affect final output. We model a sample month during sales.
Do you offer a discount for a longer commit?
A reduced rate is available on a 12-month commitment. Ask your rep for the current structure.
Ready to size a pod against your backlog?
Send a sample brief stack or campaign calendar. We will map it against the packages and tell you whether Solo is enough, or whether Duo or Trio will save you more time than they cost.