# About Flowgear Video - Strategy Brief

**Status:** Draft for Taylor approval. Do not share to Basecamp until approved.  
**Card:** Script - About FG video (due 2026-07-30)  
**Companion script:** [2026-07-21-about-fg-video-script.md](./2026-07-21-about-fg-video-script.md)  
**Written CI:** US English. Title case headings. Full "and". No em or en dashes. Hyphens only, sparingly.

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## Purpose

Replace the old website intro with a captivating **Who is Flowgear / what we do** master for conferences, client meetings, and the website. Voice is V2 / Builder MCP / Workflow MCP era: *Build Integrations at the Speed of AI*. Integration Development Environment, not iPaaS-era promo.

## Audience

| Use | Who is watching | What they need |
|-----|-----------------|----------------|
| Conference / room opener | Mixed technical + business | Thesis in under 30s. Proof they can trust. |
| Client meeting | Evaluator + stakeholder side by side | Clear category, how AI works here, why it holds. |
| Website embed | Self-serve builders and buyers | Same story. Dual CTA at the end. |

Primary: vibe coder + developer/architect. Secondary: business-integration buyer in the room.

## Length

| Cut | Target | Use |
|-----|--------|-----|
| **Master** | **2:15-2:45** (~320-400 spoken words) | Meetings, conferences, website |
| Shorts | 30-45s each | LinkedIn / social / event loops |
| End card | 5-8s | CTA hold |

Longer than the old site bumper. Short enough to stay captivating. Trim master to ~90s for tight slots by cutting Chapter 5 detail and softening Chapter 6 to one CTA.

## Chapter structure and shorts map

| Ch | Job | Approx. | Short title | Primary visuals |
|----|-----|---------|-------------|-----------------|
| 1 | The shift. Systems do not talk clearly. AI makes the gap bigger. | 0:00-0:30 | Why integration is the real problem | CI motion to systems connecting |
| 2 | Who Flowgear is. Integration Development Environment. Decade of engineering. | 0:25-0:50 | What Flowgear is | Brand open + leadership/event B-roll |
| 3 | How you build. Visual/code + AI that acts under guardrails. | 0:50-1:25 | Build at AI speed | **Platform:** Designer, code view, assistant |
| 4 | MCP era. Builder MCP + Workflow MCP. Stay canonical. | 1:25-1:55 | Agent-ready, still yours | **Builder MCP / agent surfaces** + governance |
| 5 | Why it holds. Compiled, observable, hybrid, governed. | 1:55-2:20 | The durable layer | Runtime logs, hybrid cues, CI icons |
| 6 | Invitation. Start Building and/or Assessment. | 2:20-2:40 | CTA end card | Dark end card, white logo, URLs |

Every chapter is a clean cut point: cold-open VO + matching visuals + hard out or soft dissolve into green energy line.

**Shorts rule:** Every short must say **Flowgear** at least once in spoken VO (see script short-cut brand check).

## Visual and B-roll plan

### Platform / product capture (Ch 3-5)

- Designer canvas: workflow taking shape. Toggle to declarative code view.
- AI assistant: describe to build to test to repair (governed tools. Human approves connections).
- Builder MCP: agent or IDE driving Flowgear's build surface outside Console.
- Workflow MCP cue: approved workflows as assistant-callable tools.
- Runtime: live progress, payload preview, logs (observable, not black-box).

Prefer fresh V2 screen recordings. Avoid V1 UI or generic "AI glow" stock.

### Leadership and event B-roll (Ch 2 + brief cutaways)

Use when VO lands on company, people, pedigree, or community. Not over product demos:

- Leadership on stage / talks with **Flowgear logo or banner** behind them
- **Flowgear Build** event footage
- Breakfast events
- End-of-year / community events
- Short crowd/room energy between chapters (2-4s max)

**Ask Rixie (post-approval):** inventory existing event assets and flag gaps for new capture.

### CI-aligned transitions

- Dark-first base (Pitch `#0F1229` / Navy `#193A63`)
- Chapter bridges: soft dissolve or Flowgear Green `#29BAAB` energy line / node pulse. Not stock wipes.
- Purple `#AB8AB6` sparingly for MCP / agent beats
- Rounded UI framing consistent with July 2026 V2
- End card: white registered logo on dark. Trademark + clear space. Poppins/Europa titles.
- On-screen copy: US English, title case, no em/en dashes, full "and"

### Shorts from day one

| Short | Source chapters | Hook / brand line (must say Flowgear) |
|-------|-----------------|----------------------------------------|
| A | 1 + open of 2 | "That is the problem Flowgear is built for." / IDE open |
| B | 3 | "In Flowgear, the canvas and the code stay in sync…" |
| C | 4 | "With Flowgear Builder MCP…" / "with Flowgear Workflow MCP…" |
| D | 5 + CTA | "Flowgear's durable layer…" and "…with Flowgear." |

Master edit: shoot and cut horizontal. Reframe for vertical with safe margins (logo, captions, key UI).

## CTAs (Chapter 6)

Do not collapse personas into one door:

1. **Start Building** - 90 days free - `app.flowgear.net/r/signup`
2. **Integration Assessment** - know what to build with AI first - `/integration-assessment/`

Secondary on-screen: See Pricing.

## Next steps (after Taylor approval)

1. Post script + strategy to Basecamp @Rixie. Complete "Strategize first!"
2. Rixie: feedback, talent/VO choice, asset inventory (events + screen capture plan)
3. Production: capture to edit to CI QA stills to shorts cutdowns to website swap

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## CI brief (for editor / motion)

| Item | Spec |
|------|------|
| Palette | Pitch `#0F1229`, Green `#29BAAB`, White, Purple `#AB8AB6`, Navy `#193A63` |
| Surface | Dark-first collateral. Product UI as recorded (light Console OK inside captures). |
| Logo | White registered mark on dark end card. Clear space. No stretch or recolor. |
| Icons | Approved line icons only (`Icon Green_*` / `Icon White_*`). Partners = official marks. |
| Type on cards | Europa / Poppins / Campton. Title case. US English. |
| Written copy | Full "and". No em/en dashes. No `&` in running text. Messaging-shift register. No iPaaS lead. |
| Shorts | Each cut names Flowgear in spoken VO at least once. |