# Homepage CRO | wwwnext.flowgear.net

**Audited:** 29 May 2026  
**URL:** https://wwwnext.flowgear.net/  
**Primary goal:** Start Building (90-day free trial)  
**Audience:** Mixed cold and warm (organic, direct, paid, partner referral)  
**Mode:** Pre-traffic heuristic (no baseline conversion data)

## Intended funnel

1. Land with clear Integration IDE + governed AI positioning.
2. Build trust (Gartner, logos, customer stories).
3. Self-segment (build, Builder MCP, engineering, assessment).
4. Convert on **Start Building** or secondary **See Pricing**.

## Element task list

| Element | Issue | Recommendation | Priority |
|---------|-------|----------------|----------|
| Hero H1 | Speed/AI angle is strong; IDE label may lag for ops and finance buyers | Lead subhead with business outcome (governed integrations, quote-to-cash), then IDE | High |
| Hero subhead | Live copy uses em dashes (CI violation) | Rewrite with commas or colons; see CI flags | High |
| Primary CTAs | "Start Building" and "See Pricing" are clear; buttons do not state the offer | Test "Start free for 90 days" and "Compare plans" | Quick |
| Nav | "Book a meeting" competes with self-serve trial | Split intent: "Start free" vs "Talk to sales" in nav | High |
| Gartner strip | Proof is strong; link affordance is weak | Clickable block + "Verified on Gartner Peer Insights" | Quick |
| Logo marquee | Credibility without industry context | One line: teams in manufacturing, finance, retail | Quick |
| Where the value moved | Strong thin vs durable framing | Mini-CTA on durable column: "See the governed runtime" | Medium |
| Build with AI | Approval message is buried in bullets | Callout: "Every change is yours to approve before it ships" | High |
| IDE and MCP sections | Long scroll before repeat CTA | Mid-page primary CTA after MCP section | High |
| Find your path | Three paths have equal weight | Badge "Most teams start here" on build card | Medium |
| Case study carousel | Quotes are strong; industry is secondary | Title format: Industry + outcome; mobile "Read story" higher | Medium |
| Brands grid | Long list, low scan value | Curate 8-12 logos + "and enterprise customers worldwide" | Low |
| Final CTA | Message repeats well | Microcopy: credit card signup, no sales call, cancel anytime | Quick |
| Footer | Many paths compete with trial | Lighter footer on homepage vs product pages | Low |

## Quick wins

- Fix hero and body em/en dashes for CI compliance.
- Add trial microcopy on primary CTA and final band.
- Make Gartner strip fully clickable with verification label.
- Pull human-in-the-loop approval into Build with AI subhead.

## High-impact changes

- Clarify nav hierarchy: self-serve trial vs sales meeting.
- Add mid-page CTA after MCP section.
- Hero subhead A/B: outcome-first vs speed-first.
- Emphasise default path in "Find your path" with visual hierarchy.

## PIE research backlog

| Rank | Hypothesis | P | I | E | Total |
|------|------------|---|---|---|-------|
| 1 | Outcome-first hero subhead raises trial starts for cold traffic | 8 | 9 | 6 | 23 |
| 2 | Nav label split reduces meeting clicks that should be trial | 7 | 8 | 7 | 22 |
| 3 | Mid-page CTA recovers scrollers who never reach footer | 8 | 7 | 8 | 23 |
| 4 | Approval callout increases trust for AI-skeptical buyers | 7 | 7 | 9 | 23 |
| 5 | Moderated usability (5-8 sessions) on staging validates confusion on IDE vs MCP | 6 | 8 | 5 | 19 |

## Copy alternatives (Flowgear CI, US English)

### Hero subhead

- **Option A:** "Flowgear is where you build, run, and govern the integrations your business depends on. AI does the heavy lifting, and you approve every change."  
  *Rationale:* So What bridge from platform to control; matches approved narrative.

- **Option B:** "Build on a compiled runtime. Use AI to plan, assemble, and verify workflows, with governance built in."  
  *Rationale:* Builder-first, concrete behaviors, no vague "AI-powered."

- **Option C:** "The Integration Development Environment for teams that need integrations to stay observable, versioned, and approved."  
  *Rationale:* IDE label for technical buyers after outcome line in H1.

### Primary CTA

- **Option A:** "Start free for 90 days"  
- **Option B:** "Open Flowgear and build"  
- **Option C:** "Start building (no sales call)"

## CI flags on live copy

| Location | Violation | Suggested fix |
|----------|-----------|---------------|
| Hero subhead | Em dash between clauses | Use comma: "...depends on. AI does the heavy lifting..." |
| Build with AI bullets | Possible em dash in "build, test and repair" line | Use colon or period between ideas |
| Customer quote attribution | Middle dot in "Operations Director · Safe Life Defense" | Acceptable punctuation; not an em dash |
| Throughout site | En dash in numeric ranges in other pages | Use hyphen: "12-18 month" on assessment cross-links from homepage |

## Post-launch experiments

- Hero: outcome-first vs speed-first (needs traffic for significance).
- Nav: single dominant trial CTA for paid campaigns.
- Mid-page CTA: on vs off (scroll depth + trial start rate).

*GE note: pair with analytics-tracking for `start_building_click` and trial completion events before testing.*