# Integration Assessment CRO | wwwnext.flowgear.net/integration-assessment

**Audited:** 29 May 2026  
**URL:** https://wwwnext.flowgear.net/integration-assessment/  
**Primary goal:** Book an Assessment  
**Audience:** Hot (needs roadmap, buying committee, not DIY builder)  
**Mode:** Pre-traffic heuristic

## Intended funnel

1. Qualify as roadmap buyer (not trial-first).
2. Understand five-step engagement and deliverables.
3. Review sample assessment.
4. Convert on **Book an Assessment** (secondary: View Sample).

## Element task list

| Element | Issue | Recommendation | Priority |
|---------|-------|----------------|----------|
| Hero | Strong angle; price is below fold | Add "Typically $3,000-$4,000" in hero for qualification | High |
| Audience line | Excellent self-selection copy | Visual callout so trial seekers redirect | High |
| Primary CTAs | Book + View sample work | Tertiary: "Start 90-day build trial" for wrong-fit traffic | Medium |
| Five-step process | Clear numbering | Week 1 / Week 2 timeline labels | Medium |
| Deliverables | Screenshots build trust | Tag each with role: CTO, ops, finance | Medium |
| Sample assessment | Link is present | PDF thumbnail preview above fold | High |
| When to use cards | Good scenarios | Anchor links to matching FAQ entries | Quick |
| Post-roadmap paths | Low pressure | Add "No obligation to buy Flowgear" near paths | Quick |
| vs free trial | Thin on this page | Comparison block: Assessment vs 90-day Build | High |
| Pro services | Bottom placement | Move enterprise delivery option higher | Low |
| Trust | No named architect or partner proof | "Delivered by Flowgear or authorized partner" + one quote | High |

## Quick wins

- Price range in hero.
- Sample assessment thumbnail.
- Comparison block vs free trial.
- Callout for non-builder audience.

## High-impact changes

- Assessment vs Build decision module above fold.
- Role labels on deliverable screenshots.
- Testimonial from assessment buyer (if approved).

## PIE research backlog

| Rank | Hypothesis | P | I | E | Total |
|------|------------|---|---|---|-------|
| 1 | Hero price range improves qualified bookings and reduces unqualified calls | 8 | 9 | 9 | 26 |
| 2 | Assessment vs Build table reduces trial signups from roadmap buyers | 7 | 8 | 7 | 22 |
| 3 | Sample thumbnail increases View Sample then Book conversion | 8 | 7 | 7 | 22 |
| 4 | Sales interview: 5 buyers on "what almost stopped you booking" | 6 | 9 | 4 | 19 |

## Copy alternatives (Flowgear CI, US English)

### Hero subhead

- **Option A:** "AI makes integrations fast to build. It does not tell you which ones matter most. Get a prioritized roadmap in two weeks."  
  *Rationale:* Problem/solution; no em dash; uses comma and period.

- **Option B:** "For leaders who want a business outcome and a roadmap, not a DIY builder seat. Fixed scope, typically $3,000-$4,000."  
  *Rationale:* Qualification + Zero Risk on price band.

### Primary CTA

- **Option A:** "Book an Integration Assessment"  
- **Option B:** "Get your integration roadmap"  
- **Option C:** "Schedule the two-week assessment"

### Assessment vs Build (comparison headline)

- **Headline:** "Not sure whether to assess or build?"  
- **Build column:** "You know what to automate. Start free for 90 days."  
- **Assessment column:** "Many departments, no clear order. Start with the roadmap."

## CI flags on live copy

| Location | Violation | Suggested fix |
|----------|-----------|---------------|
| Hero body | Possible em dash in "roadmap, not to build" style clauses | Use comma: "outcome and a roadmap, not to build it yourself" |
| Deliverable captions | "12-18 month" in sample copy | Use hyphen: "12-18 month" (hyphen, not en dash) |
| Five-step section | Check step descriptions for dashes | Full stops between ideas |

## Post-launch experiments

- Hero with vs without price range (booking quality metric).
- Sample thumbnail vs text link only.
- Tertiary trial link: on vs off (trial contamination rate).

*Primary KPI: qualified assessment bookings, not volume alone.*