# Pricing CRO | wwwnext.flowgear.net/pricing

**Audited:** 29 May 2026  
**URL:** https://wwwnext.flowgear.net/pricing/  
**Primary goal:** Start Building or Talk to Sales  
**Audience:** Warm to hot (evaluation, procurement, existing customer migration)  
**Mode:** Pre-traffic heuristic

## Intended funnel

1. Confirm predictable pricing (no metered surprises).
2. Understand enabled workflows, concurrent workflows, and capacity used.
3. Select plan band.
4. Convert on **Start Building** or **Talk to Sales**.

## Element task list

| Element | Issue | Recommendation | Priority |
|---------|-------|----------------|----------|
| Draft banner | "Pricing under review" erodes trust on a conversion page | Remove on production; use dated "New pricing" if needed | Critical |
| Hero | Promise is clear; cognitive load hits immediately | One line under H1: solo builders through enterprise programs | Quick |
| Plan cards | Five tiers plus capacity on each card | Single explainer above grid; collapsed band on cards | High |
| Capacity used | Novel metric repeated on every card | One interactive explainer; cards show selected band only | High |
| Build plan | "First 90 days free" is strong; $200/mo after is easy to miss | "Then $200/mo" plus trial vs paid feature list | High |
| Concurrent vs enabled | Industry-specific language | Reuse FAQ diagram directly under comparison table | High |
| Most popular | On Growth tier | One-line why: SSO, 20 concurrent workflows, priority support | Quick |
| Scale vs Enterprise | Sales-led is clear | "Typical buyer" line on each card | Medium |
| Compare table | 38 features, horizontal scroll on mobile | Sticky first column; top-row "key differences" summary | Medium |
| V1/V2 FAQ | Critical for existing customers; buried | "Migrating from V1?" link beside plan selector | High |
| FAQ accordion | Strong answers | Surface 3 FAQs under cards: no overages, local clusters, free start | Medium |
| CTAs | Good split between build and sales | Enterprise secondary: "Book a pricing review" | Quick |
| Bottom CTA | Trial and assessment compete | Split bands: "Ready to build?" vs "Need a roadmap first?" | Medium |

## Quick wins

- Remove or replace draft banner before any external traffic.
- Add "Then $200/mo" on Build after trial callout.
- Inline three FAQ answers under plan grid.
- Add "why most popular" line on Growth.

## High-impact changes

- Unify capacity used education into one module above plans.
- V1 migration link at top of page for existing customers.
- Simplify plan card UI (less repeated copy per tier).
- Split bottom CTA by intent (build vs assessment).

## PIE research backlog

| Rank | Hypothesis | P | I | E | Total |
|------|------------|---|---|---|-------|
| 1 | Removing draft banner improves trust and click-through to Start Building | 9 | 9 | 9 | 27 |
| 2 | Single capacity explainer reduces plan-selection abandonment | 8 | 9 | 6 | 23 |
| 3 | V1 migration link at top cuts support tickets and wrong-plan signups | 7 | 8 | 8 | 23 |
| 4 | FAQ diagram above fold clarifies concurrent workflows | 7 | 7 | 7 | 21 |
| 5 | Card sorting test with 6 finance/IT buyers on capacity language | 6 | 8 | 5 | 19 |

## Copy alternatives (Flowgear CI, US English)

### Hero subhead

- **Option A:** "Choose a plan for the features you need, then set capacity to match. One fixed monthly price with no per-run meter and no surprise invoices."  
  *Rationale:* Reassurance first; aligns with live promise without draft disclaimer.

- **Option B:** "From solo builders to enterprise programs: two capacity dials and a feature ladder. Every connector included."  
  *Rationale:* Specificity on who each tier serves.

### Build plan microcopy

- **Option A:** "Free for 90 days. Then $200/mo. Credit card signup, no sales call."  
- **Option B:** "Try every build feature for 90 days. Pay $200/mo only when you keep running in production."

### Bottom CTA bands

- **Build band headline:** "Ready to build at the speed of AI?"  
- **Assessment band headline:** "Need a map before you scale workflows?"  
  *CTA:* "Book an Integration Assessment"

## CI flags on live copy

| Location | Violation | Suggested fix |
|----------|-----------|---------------|
| Draft banner | "feedback and may still change" undermines Zero Risk sweep | Remove on production |
| Plan capacity tooltips | Long sentences with em dashes in live pricing FAQ cross-links | Audit FAQ answers; use periods between clauses |
| Effective monthly price line | En dash possible in "3,000-4,000" style ranges elsewhere | Use hyphen for numeric ranges |

## Post-launch experiments

- Capacity explainer: interactive vs static diagram.
- Build card: explicit post-trial price vs control.
- Growth "most popular" with reason line vs badge only.

*Defer price point tests until capacity UX is understood qualitatively.*