SEO & GEO Audit
Flowgear — audit deliverable with quick wins and copy-paste schema
We audited 2,071 public URLs discovered from sitemap_index.xml (22 child sitemaps), excluding wp-content asset URLs and dynamic trigger URLs. The homepage is strong on fundamentals: title, meta description, canonical, Open Graph text fields, single H1, viewport, and rich JSON-LD including Organization and WebSite. At scale, the main gaps are missing og:image / twitter:image on most templates (about 1,800+ URLs in the task list), thin or missing meta descriptions on a similar scale (especially integration and connector pages), and no dedicated FAQPage schema for GEO. Use the quick wins and the full-site task list to prioritise hub pages first, then roll out templates for long-tail integration and connector URLs.
Scope: 2,071 URLs after deduplication and junk-URL filtering, in sitemap discovery order (WordPress pages and posts first, then customer stories, careers, solutions, use cases, integrations, connectors, partners, videos, etc.). Task list JSON includes 2,055 pages with at least one actionable SEO/GEO task (~5,465 line items).
Site-level: robots.txt allows crawling and references the sitemap index; sitemap index lists 22 child sitemaps; homepage JSON-LD includes Organization + WebSite.
Critical themes: Social preview images missing across most URL types; FAQPage schema not implemented for AI-style answers.
Above reflects the homepage HTML. Full-site: most URLs lack og:image/twitter:image; ~1,900+ pages flagged for meta description work in the task list; spot-check H1 and schema on template types.
Do these first — Yoast SEO, Rank Math, or Elementor / theme SEO settings on WordPress.
pricing-3__trashed so crawlers do not waste budget on non-canonical pages.Prioritised by impact. Effort and impact labels help you decide what to do first.
Fix og:image and twitter:image at scale — Default image in SEO plugin, then per-post overrides for hero assets. This is the largest single quality issue across ~1,800+ URLs in the audit.
Meta descriptions for integration and connector templates — Use the full-site task list copy blocks; prioritise high-traffic pairs and hub pages first.
Canonical and index hygiene — Confirm paginated or duplicate integration views canonicalise correctly; remove trashed content from sitemaps.
Add FAQPage schema — Ground answers in product truth (iPaaS, connectors, deployment, security). Supports AI extraction and eligible FAQ rich results.
Answer-first intros on pillar pages — Homepage, pricing, webapps, connectors hub: lead with one sentence on who Flowgear is for and what outcome they get.
Statistics and citations — Where you claim scale (connectors, regions, uptime), tie to verifiable sources or product docs.
H1 discipline on programmatic pages — Ensure each integration and connector URL has one clear H1; fix outliers flagged in the task list.
Image alt text — Replace generic or missing alts on diagrams and logos, especially on blog and product pages.
BlogPosting schema — Already suggested in the task list for root-level posts; align datePublished with visible dates.
Gaps here reduce visibility in AI search (ChatGPT, Perplexity, etc.).
Traditional SEO focuses on how search engines crawl, index, and rank pages for keyword queries. GEO (Generative Engine Optimisation) extends this to AI search — ChatGPT, Perplexity, Google AI Overviews — by optimising for how models extract, interpret, and cite content. Both rely on clear structure (H1s, schema), quality content, and authoritative signals. The same technical and content improvements that help Google often help AI engines too.
Organization is already present on the homepage; refine it if needed. Add FAQPage via your SEO plugin or a custom HTML block in <head>.
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Flowgear",
"url": "https://www.flowgear.net",
"logo": "https://www.flowgear.net/wp-content/uploads/2024/08/Flowgear-Logo_Registered_on-dark-logo.svg",
"description": "Flowgear provides integration platform (iPaaS) and workflow automation to connect ERP, CRM, e-commerce, and custom systems.",
"sameAs": [
"https://www.linkedin.com/company/flowgear"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"url": "https://www.flowgear.net/contact/"
}
}
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is Flowgear?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Flowgear is an integration platform (iPaaS) that connects business systems such as ERP, CRM, and e-commerce so teams can automate workflows and exchange data without heavy custom code."
}
},
{
"@type": "Question",
"name": "Who is Flowgear for?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Flowgear is built for mid-market and enterprise teams that need reliable integrations between cloud and on-premise systems, plus partners who implement and support those integrations."
}
},
{
"@type": "Question",
"name": "How do connectors and integrations work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Flowgear provides pre-built connectors and a visual workflow designer. Teams compose automations that move data between applications, with monitoring and deployment options suited to IT operations."
}
}
]
}
After adding schema or meta changes, validate and spot-check indexing. In WordPress, flush caches and re-test a sample integration URL and a connector URL.