Three Key Results for Newsletter Growth
North Star–led acquisition, monetisation mapping, and a premium weekly product. Built from discovery for the team.
North Star–led acquisition, monetisation mapping, and a premium weekly product. Built from discovery for the team.
Create stronger offerings that deliver content to C-suite players in the UK new home construction industry — the decision-makers who matter.
Use the newsletter as the feeding mechanism for the rest of the business — WhatHouse Awards, magazine, events, roundtables, and beyond.
Scale from ~5K subscribers today to 30–40K — a 6–8× increase over the next two years.
From "kids chasing the ball" to a consistent acquisition engine. North Star Workshop first, then automated outreach, referral strategies, paid LinkedIn, and stronger CTAs on showhouse.co.uk.
Each builds on existing assets — Brevo, LinkedIn, showhouse.co.uk, the house builder/supplier database, and your long-term client relationships.
Email sequences to house builders and suppliers from existing database. Cadence and copy approach — warm, value-led. Brevo-powered flows.
Existing database"Refer a colleague" in each newsletter. Incentive structure. Brevo/landing page flow for tracking and conversion.
Viral loopTarget C-suite house builders and suppliers. Primary B2B channel — amplify newsletter value prop and drive subscriptions.
Primary B2BArticle footer, sidebar, exit intent. Newsletter value prop on homepage. Dedicated newsletter landing page.
Owned channelLeverage 25-year relationships and existing clients. Bundle newsletter into magazine, events, and awards packages. Tiered access by spend.
Existing networkTurn trusted subscribers into revenue — upsell to premium weekly, sponsored content, event signups, and awards entries.
Revenue squeezeScoping only, not full redesign. Newsletter value prop on homepage, dedicated landing page, improved subscribe forms.
Refine newsletter and business goals. Agree on 30–40K target and positioning.
Build automated email sequences. Design and launch newsletter referral flow.
Campaign setup. Targeting C-suite house builders and suppliers.
Stronger subscribe CTAs. Newsletter value prop on homepage. Dedicated landing page.
Clarity on newsletter and business goals from the North Star Workshop. A consistent acquisition engine instead of short bursts — automated outreach, referrals, and paid media working together.
The newsletter as profit centre and entry point to the Globespan ecosystem. All monetisation routes — from newsletter sponsorship to WhatHouse Awards, magazine, and events.
Daily newsletter at the top feeds every wing of the business — revenue, reputation, and growth.
Move from ad hoc to structured. Bronze/Silver/Gold tiers, upsell clients, direct outreach to subscribers and large suppliers.
25-year relationships. Bundle newsletter into packages. Tiered access by spend.
RetentionStructured tiers. Newsletter + magazine + events. Repeatable for sales team.
Packaging"10,000 sales directors interested in X." Offer to promote their businesses.
OutreachKitchen, heating, materials suppliers. £2–3K/month floor for newsletter.
PremiumWe are a team of experienced, senior growth marketers who apply strategic thinking to B2B concepts in a manner that drives revenue.
Our focus is on delivering a battle-tested playbook for turning B2B audiences into revenue through clear packaging, audience trust, sponsor fit, and a repeatable sales process.
Mix of ad slots and sponsored content to hit £1/subscriber/month.
A clear view of all monetisation routes and how they connect. A sellable, repeatable sponsorship model for the newsletter.
A premium paid weekly (~£5–£10/month) is the long-term product — best pursued once the free list is large enough. A sensible bar is ~5% of free readers converting to paid: at ~5K free subscribers that's ~250 paid (a thin base for sponsors and ops); at ~30K free readers, ~1,500 paid is a leverageable audience. Below: format direction — news roundup, deep insights from industry leaders, and resources normally paid for.
Content valuable enough to earn a paid subscription. Launch timing tracks list scale (~5% conversion economics) — not a day-one deadline alongside the daily newsletter build.
Curate the week's sector news; add analysis; deliver faster than competitors.
Exclusive interviews and thought leadership from house builders and suppliers.
Excerpts from reports, data, tools. "Normally £X, included for subscribers."
For Show House, that means structured packaging, audience trust, sponsor fit, and repeatable sales through sponsored slots, co-branded content, and supplier partnerships.
Sample Newsletter MockupA facelift of the current Show House newsletter — cleaner typography, modern spacing, premium sections.
When you're ready to launch paid — after the free list supports the conversion maths above — you'll need tools to gate content, collect payment, and manage subscribers.
A detailed blueprint for the premium weekly — format, content architecture, and payment-stack options — timed for launch when the free list supports ~5% paid conversion. At ~5K free readers, that may never be the right moment to flip the switch; in the high-tens-of-thousands, it becomes a real revenue layer.
This proposal sets out strategy and execution priorities for Globespan Media / Show House. Emphasis and sequencing will refine after the North Star Workshop. Day-to-day work is tracked in Basecamp, our project management tool.
≈ £2987.11 / month as of 2 April 2026
We are a team of experienced, senior growth marketers with deep expertise in B2B media and publishing. We help businesses like Show House level up their marketing — from strategy and positioning to acquisition engines, monetisation, and premium product design.
Ready to turn your newsletter into a profit centre and feeding mechanism for the rest of the Globespan ecosystem?
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