SEO & GEO Audit
Growth Experts (growthexperts.co) — audit deliverable with quick wins and copy-paste FAQ schema
This audit crawled 67 URLs from the Rank Math sitemap_index.xml (page-sitemap.xml + post-sitemap.xml). www.growthexperts.co 301-redirects to the canonical host growthexperts.co. The homepage is technically strong: title, meta description (~141 characters), canonical, Open Graph (including og:image), Twitter cards, viewport, and a rich JSON-LD @graph (Organization, Place, WebSite, and more) from Rank Math. The main gaps are coverage and consistency: many service, legal, and company pages lack meta descriptions or use lengths outside 150–160 characters; several blog posts need meta tightened or lengthened; one key page has multiple H1s; and sitewide FAQPage markup is still missing for GEO / rich results. A Crawl-delay: 10 on robots.txt slows polite crawlers (not a block, but worth reviewing). Use the full-site task list for checkbox tracking and copy-paste suggestions.
Scope: 67 URLs from the sitemap index (22 fixed pages + 45 posts); audit script capped at 100.
Site-level: robots.txt reachable with sitemap reference; XML sitemaps valid; homepage has Organization / WebSite-related structured data via Rank Math.
Priorities: Add or fix meta descriptions on pages flagged in the task list; resolve multiple H1 on “Why work with us”; add visible FAQ + FAQPage JSON-LD; review Crawl-delay if crawl budget matters.
Homepage snapshot (March 2026 crawl).
Crawl-delay: 10 on all agentssitemap_index.xml → page + post sitemapsFull-site: 32 URLs currently flag at least one actionable task (mostly meta length/absence, plus H1 and image alt in places). See full-audit.html.
Rank Math / WordPress — most items are in the SEO meta panel per page or post.
Crawl-delay
Crawl-delay so partners (and slow bots) are not throttled unnecessarily.Prioritised by impact. Effort and impact labels help you decide what to do first.
Meta descriptions for all commercial URLs — Service, hiring, legal, contact, and posts with missing or poor-length meta; use the task list for suggested copy.
Consolidate H1 on “Why work with us” — One H1 for the main promise; supporting lines as H2.
Add FAQ + FAQPage JSON-LD — Matches subscription positioning and improves eligibility for FAQ-related rich results and AI extraction.
Citations and “proof” on pillar pages — Where you state outcomes, link to case notes, methodology, or third-party sources.
Answer-first intros on top service URLs — Lead with who it is for and the outcome in two sentences, then detail.
Image alt on flagged pages — Align alt text with on-page topic and brand.
Clarify internal “wall” or gated page meta — If `/wall/` is a customer or resource hub, give it a dedicated description (not generic).
Signals that help AI search engines quote and trust you.
Traditional SEO focuses on how search engines crawl, index, and rank pages for keyword queries. GEO (Generative Engine Optimisation) extends this to AI search — ChatGPT, Perplexity, Google AI Overviews — by optimising for how models extract, interpret, and cite content. Both rely on clear structure (H1s, schema), quality content, and authoritative signals. The same technical and content improvements that help Google often help AI engines too.
Homepage already has Organisation-related JSON-LD from Rank Math. Add FAQPage once matching visible FAQ content exists on the page you mark up.
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How does the Growth Experts subscription model work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Growth Experts provides ongoing B2B growth marketing—lead gen, email, copywriting, LinkedIn, and more—for a flat monthly fee instead of juggling freelancers."
}
},
{
"@type": "Question",
"name": "Who is Growth Experts for?",
"acceptedAnswer": {
"@type": "Answer",
"text": "B2B teams that want predictable output across outbound, content, and conversion without hiring a full in-house marketing department."
}
}
]
}
After deploying FAQ schema or meta changes, verify with Google’s tools and a site: check on the canonical host.