×
World-class program. NPS 91. A founder who brings down the house. And nobody knows about it. Growth Experts builds the B2B engine so you stay in the room with educators.
What we heard
Ellen was refreshingly candid. Eight patterns came through clearly, all pointing to the same root cause: extraordinary program, not yet matched by the marketing engine it deserves.
"We're all go and no show."
NPS 91. Magic in the room. A model that genuinely changes early childhood educators' lives. But the story hasn't scaled to match the impact.
KR1"I don't feel like any part of it is moving the needle."
Two to three social posts a week. Average newsletter open rate. The hire is a project manager in a role that needs strategic leadership.
KR2"We're living in a clip economy and there's so much great content of Steve."
Steve's keynote footage sits unused. No surround sound. No clip distribution. Manual posting that takes hours and doesn't scale.
KR1"Who are all these people engaging with Steve? Are we researching them?"
People at Fortune 500 companies are engaging with Steve's content every week. Nobody is looking at who they are or following up.
KR1"Since letting go of targeted digital ads, we have not been able to bring the numbers back."
Targeted paid campaigns delivered ~30 applications/month. After shifting focus, it's sitting at ~15. The scholarships are there. The pipeline isn't.
KR2"One by one by one by one."
Head Start agencies, Community Action networks, speaking events, all pursued individually. Nothing automated, nothing at scale.
KR3"When we are in the room with people, magic happens."
What happens at a Playmaker event is genuinely joyful, playful, and real. The newsletter and social content feels like an average nonprofit. The gap is wide.
KR1"Forbes was our last real media win."
Citizens loved it. 100+ educators, a spectacular event. PR didn't land the feature story. The marketing machine isn't there to capture and amplify moments like this.
KR3Where you want to be by end of H1 2027
"Surround sound"
Steve's content catalogue live across LinkedIn, YouTube, and Shorts. Corporate buyers in the pipeline. Speaking revenue building toward the ceiling break.
"We have not been able to bring the numbers back."
Scholarship-forward campaigns running. Educator pipeline rebuilt. Enrollment matching the quality of the program, not sitting at half what's possible.
"Automating and really growing, not doing this one by one."
Partner pipeline funded. Corporate co-marketing deals signed. The Citizens model replicated in city after city, with sponsors who come back.
How we work
A collaborative team of channel experts, each one deep in a specific discipline, working together on your account. One dedicated Growth Expert as your primary partner.
If anyone promises overnight transformational growth, they are lying. This kind of work takes time, and it takes real effort from both parties. Marketing does not gain traction immediately.
Patient with results. Impatient with action.
We move fast on strategy, target lists, automations, content, and outreach from day one. We measure, learn, and iterate relentlessly. Traction builds, but only if the engine runs consistently. Here's what the first 30 days look like:
Day 1 to Day 30
Your team ecosystem
Ellen's pain with the in-house hire is exactly what Growth Experts is designed to solve. We are a team of channel experts, each person deep in a specific discipline, working together on your account with one dedicated Growth Expert as your primary partner.
Your current LinkedIn consultant stays. Her organic foundation is working: LinkedIn HQ is watching. We extend that with B2B pipeline, paid amplification, and conversion. Everyone has a role. Nothing overlaps.
Each team member is deep in a specific discipline. Your account gets specialist execution in every channel, coordinated by your dedicated Growth Expert.
Growth Experts is a live case study for AI-enabled marketing at scale. Here's a real example of what that looks like for Steve's content:
The plan
B2B is the biggest opportunity, especially Steve's speaking abilities. LinkedIn, Shorts, YouTube, and outbound are the primary channels. Each KR maps to one of Ellen's H1 2027 goals.
A note on these priorities: These are preliminary, based on what we know right now. Once we run North Star, dig into your CRM, and map the full strategy together, we may identify other levers that take centre stage. Consider this the strong first draft.
Organise Steve's existing keynote footage for multi-channel publishing. Find the highest-value moments.
AI identifies the most viral moments. Branded subtitles added. LinkedIn Shorts + YouTube Shorts cadence launched.
Long-form YouTube presence for search authority and credibility: Steve as the definitive voice on play-based childhood development.
Build lists of target events and corporate speaking buyers. Automated and manual outbound sequences.
Research who's engaging with Steve's LinkedIn content. What companies. What roles. Activate in Salesforce.
Extend organic foundation with paid. Collaborate with existing LinkedIn consultant: her data, our distribution layer.
We build the content machine, the target lists, and the outbound sequences. Steve doesn't write every post. But this KR only works with Steve's engagement: replying to warm leads on LinkedIn, showing up in the right conversations, staying responsive to the inquiries GE surfaces.
His current consultant has built the organic foundation. We build the distribution and pipeline layer on top. Together, it's a full engine.
Map every step from first touchpoint to enrolled educator. Find where 15 becomes 30.
Relaunch paid digital with the scholarship as the headline offer. $0 barrier for educators who qualify.
Build segments and messaging tests for early childhood professionals: Head Start, childcare centers, public schools.
Site visitors who don't convert. Email subscribers who haven't applied. Re-engage with proof and scholarship prompts.
Connect Steve's growing content catalogue directly to University awareness. His reach becomes a pipeline.
Align creative to NPS 91 and authentic Playmaker voice. No stock photos of classrooms. Real educator stories.
Package the Citizens Boston learnings into a replicable sponsor playbook: event format, sponsor experience, impact outcomes.
Build a value proposition that speaks to marketing budgets, not just CSR grants. Impact + co-marketing opportunity = dual value.
Pre/during/post event content sponsors can share on their own channels. They market themselves as do-gooders. You get their reach.
Build and activate outreach for Providence and Manchester sponsors. The Citizens model is the proof point.
Design stewardship sequences that turn event sponsors into ongoing funders. One-off check to multi-year partner.
Map partner and sponsor pipeline stages. Track every conversation, from first outreach to signed agreement.
How this works: Growth Experts builds the strategy, target lists, outreach sequences, and media assets. Ellen and Steve close the relationships. The handshake must come from your org. We make sure you walk into every sponsor conversation fully prepared. We build it; you close it.
The big picture
Each KR feeds the next. This is not three separate projects. It is one interconnected growth engine.
Steve speaks at corporate events and conferences. Companies see the room, feel the energy, experience the mission first-hand.
Companies that experience Steve want to sponsor Playmaker City. They co-market as do-gooders, fund educator scholarships, and deepen their investment.
Sponsors fund scholarships. More educators enroll in Playmaker University. Impact deepens. More proof stories are created.
Speaking visibility brings corporate partners into the room
Partners fund scholarships that fill University enrollment
More impact stories give Steve better material for the next stage
Each Key Result makes the other two more powerful. Build all three together and the ceiling breaks.
One dedicated Growth Expert. Collaborative team of channel specialists. Month-to-month. Start end of June.