# Takeover newsletter — Issue 1 (Tue 21 Apr 2026)

Two alternates for the same send slot. **Pick one** for Kit; archive the other as a spare.

**Overlap note:** Version A is heavy on LinkedIn algorithm and cadence. If you send Version A on 21 Apr, **re-angle the 5 May send** (e.g. case study, quoted lines from the doc, or a tactical deep-dive) so subscribers do not get two near-identical algorithm issues in a row.

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## Version A — LinkedIn algorithm, adaptation, long-term outcomes

**Subject line**

LinkedIn’s feed rules shifted again — here is how we are adapting

**Preview text**

What the March notes imply for B2B posts, cadence, and the metrics that still matter six months from now.

**Body**

Hi [FIRST NAME GOES HERE],

Jason asked me to hold the fort on the newsletter this week. I am Taylor Jackson, Growth Expert here. I spend most of my week turning “we should really…” into “done, on to the next” for clients, so LinkedIn is never far from the conversation.

LinkedIn has been tuning what gets surface area: more weight on stuff that keeps people on the platform talking, less love for posts that read like billboards with a link taped on. The March 2026 notes put a lot of that in writing. You have probably felt it in your own feed before you read a single bullet.

What that means for B2B is boring in a good way. Your company page still matters for credibility. The posts that tend to travel are often the ones where a real person says something specific: a point of view, a lesson from a project, a question that does not sound like engagement bait.

How we are adapting in practice: we lead with the idea in the post, and we put anything that needs a click in a place that does not punish the whole update. We post on a rhythm we can keep for a quarter, not a burst that dies after two weeks. We watch one signal that ties to pipeline or trust, not every vanity metric on the dashboard.

Long term, the win is not a single viral week. It is showing up as the people clients already know, with proof in public, often enough that you are the name they think of when the problem shows up.

If you are testing one change to your LinkedIn rhythm this month, reply and tell me what it is. I read them.

— Taylor Jackson  
Growth Experts

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## Version B — EO Dublin, goals, sign-off vs rework (already sent)

**Subject line**

Jason is in Dublin. I am sending this anyway.

**Preview text**

EO Global Leadership Conference, goals without a committee, and why this email is already gone.

**Body**

Hi [FIRST NAME GOES HERE],

Quick context: Jason is in Dublin this week for the Entrepreneur’s Organisation Global Leadership Conference. That means the usual “run this past Jason” lane is on a different time zone. So you are hearing from me, Taylor Jackson — same Growth Experts inbox, slightly different voice.

I love people, strategy, and shipping work. Most of the time in that order. This week the lesson is simple: set the goal, name the next action, and get it across the line even when the person who usually signs things off is on a plane or in a conference hall. Momentum beats waiting for a perfect quorum.

The honest caveat: some things should wait. If shipping without review would create rework that costs the client money or trust, you pause. You get the one person who can remove that risk. Everything else is negotiable.

Here is the punchline. This newsletter is **already sent.** So if you spot a typo or a line you would have softened, we cannot rework it — that ship has sailed. The same rule I give myself when I hit send on LinkedIn: done, on to the next.

Reply with one goal you are dragging into next week without excuses. I will cheer, prod, or both.

— Taylor Jackson  
Growth Experts

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*Kit: paste subject and preview into your broadcast fields; body below the greeting as usual. Replace `[FIRST NAME GOES HERE]` with Kit’s merge tag.*