Name the offer in public
Keep the questions you already wrote. Add duration, SMS, and price above them so someone who would pay $495 knows what they are applying for.
Where we’d start
Make the offer
easy to find.
You already built the training, the waitlist questions, member login, the demo, and the long-term system. We’d put a public door in front of that work: five weeks, by text, who it’s for, what it costs, and a free scorecard for people who are not ready to apply.
This preview is a one-off. We built it because Human Compass is yours. A company you introduce later gets the operating rhythm below.
The first three moves
Give the not-ready a door
A free Human Compass Scorecard, then an email sequence. Same map language you already teach. Lower friction than apply.
Lead with one audience first
Purpose, reviews, and the Foundation can all stay on the site. The homepage leads with leaders who run companies or are raising people.
How we’d do it New pages, your logo, your teal. The delivery system you already run stays where it is.
Lifestyle. Leadership. Legacy.
You don’t need more information. You need structured application.
For leaders who run companies or are raising people. One focus per day over 5 weeks to get you performing at your absolute best.
Your Human CompassSMS
Day 1 · placeholder
A real Day 1 text belongs here. Yours, when you have one to drop in.
Midday · placeholder
The midday reminder that turns a text into a full-day practice.
Day 14 · placeholder
A message from week three, in your words.
“I’ve since recommended Ryan Deegan to my clients for over 10 years.”Ray Hansink, Ph.D. · San Juan Capistrano · live site, reviews
“Not only did 90% of my team accomplish it, we also had one of our highest months ever.”Stephenie Bjorkman, President · Sami Fine Jewelry · live site, reviews
“I use The Human Compass principles in my branch every day, and I also bring them home with me.”Banking leader · live site, reviews
Quotes from your live reviews. We’d lead with Hansink, Sami Fine Jewelry, and the work-and-home line. Recovery and veteran stories can wait for a later page.
Free · illustrative
See where you are on the map.
Sliding scales, then a compass dial for alignment. The four directions stay unnamed. That is your IP. This is the door for people who are not ready to apply.
Mock questions. Drag a scale and the needle moves. A live version would run in ScoreApp, on your questions, then drop people into email.
I finish the week as the same person at work and at home.
RarelyMost weeks
I can see where I am clearly enough to take a next step.
UnclearClear
I apply what I already know, every day.
RarelyDaily
The people I lead would recognise this in how I show up.
Not yetThey would
60 / 100
Partial alignment. Enough of a picture to take a next step.
Two next steps from here.
- Pick one focus you can finish tomorrow, and actually finish it.
- If you want the structure around that focus, apply for the five weeks. If you want to sit with the map, we’ll email you.
Illustrative result. ScoreApp would score this properly and send the sequence.
It comes to the phone
Ten minutes a day. No login required.
Daily text. Midday reminder. Journal by reply. It customises as they go: the long-term learning system you spent five years on. Your four directions stay unnamed here. That is your IP.
Four directions. Unnamed, because they are yours.
Training
$495 / five weeks
Training only. The text-to-phone core.
Training plus you
$1,500 / five weeks
Training plus weekly group access to you.
Year with you
$4,800 / year
Annual continuation. Mock figure for this preview.
For teams
CEO starts. Then the room shares a language.
From $195 a seat. Mock figure for this preview. We’ll set live team pricing with you before anything goes public.
Five-week SMS
Daily mobile delivery for every seat. The same core as the consumer training.
Weekly Q&A
Group calls, recorded. Personal without one-to-one hours.
Optional depth
Keynote to open. Twelve-month portal if you still run LTR that way.
Then they apply
See the offer, then the questions you already wrote.
Your waitlist questions are a sales asset. They sit after someone knows what they are buying.
With every training, a child’s life is supported through the Foundation.
An Archer’s Circle company · Fountain Hills, AZ
Growth Experts
How we’d run the first 90 days
You asked about capacity, output, and how a six-person shop does the work. Month 1 is for understanding Human Compass well enough that months 2 and 3 have something clear to point at.
90-day path
How demand works
Ads, outreach, and referrals bring people in. Ready people apply. Everyone else takes the scorecard. Lists you already have go into the same sequence.
That is why month 1 cannot be “ship a live site.” If we do not yet know the offer, a new site and ads scale the current confusion.
Email follow-through
Cadence you can defend
Who does the work
One senior Growth Expert on the account. Six people in-house. Specialists pulled in when the work needs them.
How much
About 12–15 hours a week, 60–80 a month. Front-loaded while we learn the business. Basecamp: triage → up next → in progress → review.
What we need from you
Two real SMS samples. A yes or no on the wedge. Access to lists if we start the sequence there. Approvals in Basecamp so we are not guessing.
We left a full For Teams site, Foundation pages, the athlete company, and gold-and-silver creative for later. Those wait until you want them.
If this is an Archer’s Circle client instead
You keep the relationship. We report to you.
You keep the client relationship. We report to you. No Archer’s Circle email addresses, no white-label setup. You stay the strategist in the room. We are the bench you can put in front of a client. They talk to you. The work shows up in Basecamp.
Gold and silver: we haven’t worked that category. If it comes later, we’d learn the 55+ offer with you (who it’s for, the message, the proof, the channel) before you put us in front of them.
Recommendation
Start on Human Compass. Month to month. Thirty days’ notice.
$3,950 / monthWhen you introduce a company and we sign: $1,500 to you.
When you stay in the work with us: $3,650 / month on that client. You pass the $300 on, or we pay you $300 a month for the life of the engagement.
Only you can answer these
- 01 Does a free scorecard feel like the right door for people who are not ready to apply?
- 02 Can we use lists you already have (past participants, referrals, Archer’s Circle) for the first email sequence?
- 03 Can we have two real texts for the phone: Day 1 and somewhere in the middle?
- 04 Is Human Compass the start, or do you want the bench on a consulting client first?
Growth Experts · six people · month to month · built 16 Sep 2026 as a preview.