SEO & GEO Audit
Vikāra Institute — audit deliverable with quick wins and copy-paste schema
Full-site audit covered 60 URLs from the sitemap (all pages). Vikāra Institute’s site has a solid base: clear title, canonical URL, Open Graph and Twitter tags, WebSite schema, sitemap, and permissive robots.txt. Site-wide gaps: missing og:image/twitter:image, 45+ pages without meta descriptions, 50+ pages with no H1 (Wix may render client-side), and no Organization or FAQPage schema. Focus on the quick wins below and use the full-site task list to tick off fixes page by page.
Scope: 60 URLs from sitemap index + child sitemaps (pages-sitemap complete; blog/forum partial). Full sitemap: ~128 URLs.
Site-level: robots.txt OK; sitemap index + 5 child sitemaps; WebSite schema present; Organization schema missing.
Critical: Missing og:image site-wide; add Organization schema; 45+ pages missing meta descriptions.
Above reflects homepage. Full-site: 45+ pages missing meta desc, 50+ no H1, og:image missing site-wide.
Do these first — each has a clear step in Wix or your CMS.
Prioritised by impact. Effort and impact labels help you decide what to do first.
Add Organization schema — Include name, url, logo, description, address (Washington D.C. / Cape Town), sameAs (LinkedIn, Instagram, Facebook), and contactPoint. Use Wix SEO/schema or custom JSON-LD in head.
Set og:image and twitter:image — Use one image (1200×630) for both. Wix: SEO (Google) → Social share image. Improves shares and AI/social contexts.
Shorten meta description to 150–160 characters — Use the example in Quick wins; add one more benefit or CTA if needed.
Add meta descriptions for 45+ pages — Use the full-site task list for page-by-page suggested copy.
Add FAQPage schema — Create a short FAQ and implement as JSON-LD FAQPage. Supports GEO and FAQ rich results.
Add statistics and citations — Where you make claims, add specific numbers and sources (e.g. "According to [report/year], …").
Use answer-first structure on key pages — Open program/concept pages with a direct 1–2 sentence answer, then expand. Helps users and AI extraction.
Consolidate H1s — 50+ pages show 0 H1; 12+ have multiple H1s. One main H1 per page; demote others to H2.
Fix "Conatct Us" → "Contact Us" in the footer.
Improve image alt text — Replace filenames (e.g. "Nepal.png") with short descriptive text (e.g. "Regions where Vikāra works").
Optional: WebPage schema for homepage — Name, description, url, dateModified, inLanguage, isPartOf (WebSite).
Gaps here reduce visibility in AI search (ChatGPT, Perplexity, etc.).
Copy each block into Wix via SEO (Google) / Custom code (head).
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Vikāra Institute",
"url": "https://www.vikarainstitute.org",
"logo": "https://static.wixstatic.com/media/e0b4ec_93873e755ca549f8a9dc891374617ca3%7Emv2.png",
"description": "Global non-profit institute applying systems thinking to development challenges for sustainable progress. Research, training, capacity building, and market systems development.",
"address": [
{ "@type": "PostalAddress", "addressLocality": "Washington, D.C.", "addressCountry": "US" },
{ "@type": "PostalAddress", "addressLocality": "Cape Town", "addressRegion": "Western Cape", "addressCountry": "ZA" }
],
"sameAs": [
"https://www.linkedin.com/company/vikarainstitute",
"https://www.instagram.com/vikarainstitute",
"https://www.facebook.com/vikarainstitute"
],
"contactPoint": { "@type": "ContactPoint", "email": "[email protected]", "contactType": "general" }
}
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is market systems development (MSD)?",
"acceptedAnswer": { "@type": "Answer", "text": "Market systems development (MSD) is an approach that addresses the root causes of market failure to create lasting, inclusive change. Vikāra Institute applies systems thinking and MSD to development challenges globally." }
},
{
"@type": "Question",
"name": "Where does Vikāra Institute work?",
"acceptedAnswer": { "@type": "Answer", "text": "Vikāra operates globally with headquarters in Washington, D.C., USA and a regional office in Cape Town, South Africa. Projects span Nepal, Kenya, Ukraine, Haiti, Ethiopia, and South Africa." }
},
{
"@type": "Question",
"name": "What is the MSD Hub?",
"acceptedAnswer": { "@type": "Answer", "text": "The MSD Hub (msdhub.org) is Vikāra's platform for practitioners and organizations in market systems development, offering resources, community, and learning." }
}
]
}
After adding schema or meta changes, use these tools. In Wix: Marketing & SEO (or SEO Tools) to set social share image, meta description, and custom code.