Customer stories that skim like HubSpot
Jason’s bar: you should not need to open a story. Headline, company, industry, and result should show who Flowgear helps and what ownership looks like. This preview flips the live cards from company-first to result-first, and prototypes a clearer detail layout.
Sign-off checklist for Pash
Use this in tomorrow’s call. Edits go back into this pack, then we port to flowgear-www.
- Directory skimmable without opening stories?
- Headlines attract the right buyers (ownership / production / weeks)?
- Card visual hierarchy OK (logo demoted vs headline)?
- Detail page layout direction approved for all stories?
- Any headline wording changes before www port?
Before / After
Same stories. Different card job. Live pattern leads with company name. Proposed pattern leads with the result headline.
Proposed: compact company + logo, result headline first, optional stat, sector only (industry lives in the filter).
Proposed directory
Teams that ship integrations in weeks, own them after go-live, and trust them with the work the business runs on.
Different industries. The same result.
Different systems, different teams, and the outcome lands the same way every time.
Shipped in weeks, not project quarters
Integrations that once needed a full delivery project now go live in days or weeks.
Owned by the internal team
After go-live, the customer's own people build and maintain workflows, not a standing consulting bill.
Trusted with what the business runs on
Sales, production, finance and field operations depend on these workflows daily, not lightweight automation.
The layer the rest of the stack moves through
Flowgear becomes the governed integration layer every new system is connected through.
Detail page prototypes
Two stories only for staging. Live body copy reused. Layout and hierarchy are the ask.