Hub Tasks Copy CI flags Live page

Page CRO

Homepage

Mixed cold and warm traffic. Primary conversion: Start Building (90-day free trial).

URL
Open staging
Primary goal
Start Building
Audience
Mixed cold / warm
Mode
Pre-traffic heuristic

Intended funnel

  1. Land with Integration IDE and governed AI positioning.
  2. Build trust (Gartner, logos, stories).
  3. Self-segment (build, MCP, engineering, assessment).
  4. Convert on Start Building or See Pricing.

Element task list

ElementIssueRecommendationPriority
Hero H1IDE label may lag for ops/financeOutcome-first subhead, then IDEHigh
Hero subheadEm dashes on live site (CI)Commas or colons; see CI flagsHigh
Primary CTAsButtons omit trial offerStart free for 90 days / Compare plansQuick
NavBook a meeting competes with trialStart free vs Talk to salesHigh
Gartner stripLink affordance weakClickable + Verified on Peer InsightsQuick
Build with AIApproval buried in bulletsCallout above foldHigh
IDE / MCPLong scroll, no mid CTAPrimary CTA after MCP sectionHigh
Find your pathEqual card weightMost teams start here on build cardMedium
Final CTAGood repeatCredit card, no sales call, cancel anytimeQuick

Quick wins

High-impact changes

PIE research backlog

RankHypothesisPIETotal
1Outcome-first hero raises trial starts (cold)89623
2Nav split reduces wrong-fit meetings78722
3Mid-page CTA recovers scrollers87823
45-8 moderated sessions on IDE vs MCP confusion68519

Copy alternatives (Flowgear CI, US English)

Hero subhead A

Flowgear is where you build, run, and govern the integrations your business depends on. AI does the heavy lifting, and you approve every change.

So What: control and governance.

Hero subhead B

Build on a compiled runtime. Use AI to plan, assemble, and verify workflows, with governance built in.

Builder-first, concrete behaviors.

Primary CTA A

Start free for 90 days

Primary CTA B

Start building (no sales call)

CI flags on live copy

Hero subhead Em dash between clauses on live site. Suggested fix: Use period or comma between sentences.
Sitewide partials Audit shared footer and CTA bands when implementing. Suggested fix: Run ci-lint.sh on updated templates.

Post-launch experiments