Page CRO

Pricing

Warm to hot evaluation. Primary: Start Building or Talk to Sales.

Intended funnel

Element	Issue	Recommendation	Priority
Draft banner	Under review copy erodes trust	Remove on production	Critical
Plan cards	High cognitive load	Single capacity explainer above grid	High
Capacity used	Repeated on every card	One module; cards show band only	High
Build plan	Post-trial price easy to miss	Then $200/mo plus trial vs paid list	High
V1/V2 FAQ	Buried	Migrating from V1? near selector	High
Bottom CTA	Trial and assessment compete	Split bands by intent	Medium

Rank	Hypothesis	P	I	E	Total
1	Remove draft banner improves trust and clicks	9	9	9	27
2	Single capacity explainer reduces abandonment	8	9	6	23
3	V1 link at top cuts wrong-plan signups	7	8	8	23

Hero subhead

Choose a plan for the features you need, then set capacity to match. One fixed monthly price with no per-run meter and no surprise invoices.

Reassurance without draft disclaimer.

Build microcopy

Free for 90 days. Then $200/mo. Credit card signup, no sales call.

Draft banner May still change undermines Zero Risk. Suggested fix: Remove or replace with dated New pricing on production.

FAQ answers Check for em dashes in accordion. Suggested fix: Split into short sentences.