Q2 2026 newsletter plan

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LinkedIn’s feed rules shifted again — here is how we are adapting

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What the March notes imply for B2B posts, cadence, and the metrics that still matter six months from now.

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Hi [FIRST NAME GOES HERE], Jason asked me to hold the fort on the newsletter this week. I am Taylor Jackson, Growth Expert here. I spend most of my week turning “we should really…” into “done, on to the next” for clients, so LinkedIn is never far from the conversation. LinkedIn has been tuning what gets surface area: more weight on stuff that keeps people on the platform talking, less love for posts that read like billboards with a link taped on. The March 2026 notes put a lot of that in writing. You have probably felt it in your own feed before you read a single bullet. What that means for B2B is boring in a good way. Your company page still matters for credibility. The posts that tend to travel are often the ones where a real person says something specific: a point of view, a lesson from a project, a question that does not sound like engagement bait. How we are adapting in practice: we lead with the idea in the post, and we put anything that needs a click in a place that does not punish the whole update. We post on a rhythm we can keep for a quarter, not a burst that dies after two weeks. We watch one signal that ties to pipeline or trust, not every vanity metric on the dashboard. Long term, the win is not a single viral week. It is showing up as the people clients already know, with proof in public, often enough that you are the name they think of when the problem shows up. If you are testing one change to your LinkedIn rhythm this month, reply and tell me what it is. I read them. — Taylor Jackson Growth Experts

Note: Taylor takeover. Tighten claims against your internal March doc before send. If this goes out 21 Apr, re-angle 5 May so it is not a duplicate algorithm issue.

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Jason is in Dublin. I am sending this anyway.

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EO Global Leadership Conference, goals without a committee, and why this email is already gone.

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Hi [FIRST NAME GOES HERE], Quick context: Jason is in Dublin this week for the Entrepreneur’s Organisation Global Leadership Conference. That means the usual “run this past Jason” lane is on a different time zone. So you are hearing from me, Taylor Jackson — same Growth Experts inbox, slightly different voice. I love people, strategy, and shipping work. Most of the time in that order. This week the lesson is simple: set the goal, name the next action, and get it across the line even when the person who usually signs things off is on a plane or in a conference hall. Momentum beats waiting for a perfect quorum. The honest caveat: some things should wait. If shipping without review would create rework that costs the client money or trust, you pause. You get the one person who can remove that risk. Everything else is negotiable. Here is the punchline. This newsletter is already sent. So if you spot a typo or a line you would have softened, we cannot rework it — that ship has sailed. The same rule I give myself when I hit send on LinkedIn: done, on to the next. Reply with one goal you are dragging into next week without excuses. I will cheer, prod, or both. — Taylor Jackson Growth Experts

Note: Taylor takeover; playful meta line matches “already sent” reality. Align CTA with Kit template.

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LinkedIn moved the goalposts again (we read the March notes)

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What the doc confirms, what we are testing, one metric worth watching.

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Hi [FIRST NAME GOES HERE], Your feed feels quieter than it used to. That is not paranoia. LinkedIn has been shifting what gets surface area, and the March 2026 notes spell out a lot of what we already saw in the wild. For B2B the useful bit is simple. Posts that start a conversation travel further than posts that drop a link and disappear. Individual voices still carry more weight than the company page alone. You have felt that. Now it is in writing. We are running fewer “link in the first comment” experiments, more threads where we actually reply to people, and we tell clients straight when the graph that moved is engagement, not pipeline. Then we plan what to do next. Pick one post format you will stick to for a month. Pick one metric you care about. Blur everything else on the dashboard for a week and see what happens. — See you next week! Jason

Source: internal LinkedIn algorithm notes — replace claims with final doc wording before send.

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Vibe coding, minus the ego

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What we actually build with AI when nobody is watching the hype.

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Hi [FIRST NAME GOES HERE], You have probably seen “vibe coding” by now. Andrej Karpathy started the joke. I use it to mean something boring and useful: get a first version we can argue about in a client call, fast. Last month that looked like a landing page skeleton before the design debate, a small script that stripped junk out of an ads export, and a checklist from a call transcript so nobody had to play hero note-taker. The bar is still the same: would we put our name on it in front of a client? We ask that question on Tuesday now. A few months ago we were still waiting until Friday for the same conversation. What would you ship if you had a first draft in an hour? — See you next week! Jason

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Five client sites in a few weeks. No magic.

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What changed in our stack, not in the pitch deck.

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Hi [FIRST NAME GOES HERE], A year ago, five launches in a tight window would have meant extra invoices for dev, a lot of screenshots in Slack, and someone sleeping badly. We move faster now because we have a repeatable stack, clear ownership, and tools that strip the dull eighty percent off the plate. The first version of a site still looks like a first version. Clients see the work early. We iterate in the open instead of debating wireframes for six weeks. If you are hiring an agency, ask what they shipped last month. The answer tells you more than a polished PDF. — See you next week! Jason

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The dashboard said we were winning. The pipeline disagreed.

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One channel test, one lesson on intent before we scaled spend.

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Hi [FIRST NAME GOES HERE], We ran a test where the headline number looked great until we looked at who booked a meeting. Volume prints nicely on a slide. Intent is messier. You get fewer rows in the spreadsheet. For a narrow ICP I will take fifty real conversations over five thousand strangers who clicked. Before we poured more budget in, we wrote down what a qualified signal looked like. Then we wrote the creative and the landing page for that person. The aggregate chart stopped driving every decision. — See you next week! Jason

Note: Swap in real Valley / test details when ready; anonymise if needed.

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Six emails in. One thing I am carrying into Q3.

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What got replies, and what I want you to tell me.

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Hi [FIRST NAME GOES HERE], We said we would stay useful without wasting your inbox. On our side, the replies came when the email read like a walk-and-talk, not a brochure. For Q3 I want more proof on the page: real work, real numbers, and more voices from the team so you are not only hearing from me. Reply with one thing you want to see more of here. I read them. — See you next week! Jason

Flexible slot: Can become guest post, client story, or second takeover — adjust owner in the schedule table.