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Strategy teardowns, North Star maps, pitch pages, SEO audits, and more — 35 artifacts across 10 categories.

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14 items

Marketing Audits

Full marketing audits: content, conversion, SEO, competitive positioning, and growth strategy.

Marketing + SEO/GEO

Rupe Ltd — Combined audit

Tabbed deliverable: full marketing audit (57/100, Grade C) plus SEO/GEO summary, schema blocks, and per-page task list for rupe.co.uk — Power BI training and consultancy.

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Marketing Audit

MitoRx Therapeutics — Jon Rees

Full marketing audit: content, conversion, SEO, competitive positioning, and growth strategy. Score 55/100 (Grade C) with prioritised quick wins and revenue impact estimates.

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Marketing Audit

Polar Insight — James Tattersfield

Full marketing audit: content, conversion, SEO, competitive positioning, and growth. Score 67/100 (Grade C) with quick wins and Growth Experts intro.

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SEO & GEO Audit

Vikāra Institute — Full-site SEO & GEO

100 URLs audited: Organization + FAQPage schema, social images, /about title fix, MSD extractability, and dual-lens GEO checklist. Executive summary, copy-paste JSON-LD, and 513-task tick list.

Open Vikāra audit →
SEO & GEO Audit

CRM Insights — Full-site SEO & GEO

100 URLs audited (July 2026 refresh): dual-lens Google AI + ChatGPT/Perplexity/Claude, www TLS fix, Organization schema, llms.txt credited, extractability tasks. Executive summary, GEO checklist, copy-paste JSON-LD, and platform-tagged tick list.

Open CRM Insights audit →
Confidential

CRM Insights — RAG AI opportunity

Dual-mode brief for Don & Neil: 5-slide presenter plus full brief on RAG AI for Workbooks/Dynamics — use cases, MVP path, revenue routes, and discovery checklist.

Open RAG brief →
SEO/GEO + Homepage CRO

DoughGetters — SEO, GEO & Homepage CRO

25 URLs: schema, social images, meta/H1 fixes, plus homepage CRO playbook (why + what to change) and interactive prototype for doughgetters.co.za.

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SEO & GEO Audit

Polar Insight — Full-site SEO & GEO

167 Squarespace URLs: meta description and H1 fixes, Organization/FAQ JSON-LD, social share images, GEO checklist. Executive summary plus interactive task list (full-audit.html) with suggested copy and schema blocks.

Open Polar Insight audit →
SEO & GEO Audit

Polymorph — Full-site SEO & GEO

July 2026 dual-lens audit of polymorph.co.za (100 URLs): H1/meta gaps, answer-first extractability, FAQ schema, AI crawler map for Google AI, ChatGPT, Perplexity, and Claude. Executive summary plus interactive task list.

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SEO & GEO Audit

Flowgear — Full-site SEO & GEO

237 URLs on www.flowgear.net (Next.js, June 2026). Three lanes: Codex handoff (technical + meta + alt), on-page copy review, and boost summary. Compared to prior 2,071-URL WordPress audit — materially better technical baseline.

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Page CRO Audit

Flowgear — wwwnext page CRO (5 pages)

Heuristic conversion review for homepage, pricing, SAP Business One connector, sales department, and Integration Assessment on wwwnext.flowgear.net. Tabbed report UI with task lists, PIE backlog, and CI-compliant copy alternatives.

View CRO audit →
Flowgear · LinkedIn review

Flowgear — Pash LinkedIn drafts (commentable)

Internal review surface for Pashnee Naicker: pillar briefs + first drafts rendered in situ, with per-post comment threads (GitHub-backed). Use deep links like ?post=B1.

Open review page →
Flowgear · Customer stories

Flowgear — Trailcon + AMROD rewrites

9 Jul 2026 transcript-grounded customer story rewrites for Taylor review. Story draft, diff vs May draft, and quote audit. Deep links: ?story=trailcon · ?story=amrod.

Open review page →
Flowgear · Video script

Flowgear — About / intro video script

Strategy brief and full spoken script for the new Who is Flowgear video (conferences, meetings, website). Chapter cards, shorts cut matrix, platform + event B-roll plan, July 2026 V2 CI. Feedback via Basecamp after Taylor approval.

Open script review →
Flowgear · Paid ads New

Flowgear — Paid Ads Strategy (Google / LinkedIn / Reddit)

Pashnee review page: starter stack (~$2.4–2.5k), Google-first sequence, account access status, and step-by-step setup guides with official links for LinkedIn and Reddit.

Open paid ads strategy →
Flowgear · Email New

Flowgear — Brevo Email Performance and Keep/Kill

All-time automation KPIs vs B2B SaaS benchmarks, keep/rewrite/archive scorecard for Advisor and Customer Success, and a 90-day lean email strategy (ads own net-new).

Open email report →
Flowgear · Influencer brief New

Flowgear — Dev influencer program brief

Basecamp card summary, Pashnee’s SA influencer list, empty USA ask, ranked B2B/tech agency shortlist (7 options), discovery questions, and how to pilot without hiring the wrong specialist.

Open influencer brief →
Flowgear · Comparison mockups

Flowgear — vs + alternatives pages (dark)

Soft-orphan SEO/GEO cluster for Workato, n8n, MuleSoft, SnapLogic, Boomi, and Celigo. Dark site theme, decision frameworks, sticky criteria tables, FAQ schema, and llms.txt stub for Pash review before production.

Open comparison preview →
SEO & GEO Audit

Growth Experts — Full-site SEO & GEO

67 URLs from Rank Math sitemaps: www→apex note, meta gaps on services and posts, FAQPage for GEO, crawl-delay note. Executive summary, GEO checklist, copy-paste JSON-LD, and tick-box task list.

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SEO & GEO Audit

The Golfers Club — Full-site SEO & GEO

E-commerce golf retailer: Cloudflare blocking Googlebot, robots.txt 403, missing Product schema, no OG images, competitor cannibalisation by The Pro Shop. 28 pages reviewed across categories, products, and corporate.

Open The Golfers Club audit →
SEO & GEO Audit

Traina Behavioral — Full-site SEO & GEO

10 Langhorne ABA clinic pages: homepage title typo, missing meta/og:image, empty robots.txt, LocalBusiness + FAQ schema, dual-lens checklist for Google AI, ChatGPT, Perplexity, and Claude.

Open Traina Behavioral audit →
Sales & CRM playbook

Polymorph — Sales process (GE deliverable)

Full interactive playbook from the Jan 2026 strategy session: buyer journey, HubSpot-style stages, discovery/pitch tools, and objection handling — complements the SEO/GEO audit with commercial mechanics.

Open playbook →

10 items

Websites

Full-page rebuilds that show how we would approach your site's messaging and conversion.

Ads landing page New

CRM Insights — CRM Consulting Ads LP

Form-only Google Ads landing page for CRM consultant / specialist / implementation intent. Site-matched brand, lean chrome, enquire form (name, website, phone, email). Staging preview — tweak before client present.

Open consulting LP →
Quarterly update · Q2 2026

CRM Insights — Q2 Marketing Update

Presenter for Don's 30 Jun quarterly: SEO/GEO audit recap, website rebuild demo, newsletters, Google Ads results, Zint, CTA Everyday LinkedIn, and Q3 service-page ads plan.

Open presenter →
Flowgear · Website staging

Flowgear — Homepage (Next.js export)

Single source of truth from Flowgear www branch growth-experts-updates (growth-experts/flowgear-homepage-next): platform-led v1B, black → navy hero. Canonical URL: builtbytj.growthexperts.co/flowgear-website-staging/

Open staging homepage →
Flowgear · Pricing staging

Flowgear — Transparent pricing preview

Figma-aligned pricing page paired with the staging homepage; nav returns to /flowgear-website-staging/. Not the production flowgear.net pricing page.

Open pricing preview →
Flowgear · Webinar landing page

Flowgear Connect — Growing Payments Volume

Registration landing page for Episode 1: ERP integration friction to payment volume growth. Includes interactive ERP Integration Readiness Scorecard. Internal preview on builtbytj.

Open webinar page →
Eleventy MVP

Rupe Ltd — Site rebuild scaffold

Static Eleventy site: IA doc, Training/Coaching/Contact rewrite (no placeholder copy), Resources sample, JSON-LD, Railway-ready — foundation for rupe.co.uk cutover.

Explore rebuild →
Full-site rebuild

CRM Insights — Static Site Rebuild

101-route Astro rebuild: homepage, Start/Improve/Optimise hubs, services, 30 case studies, blog, resources, ScoreApp CRM Health Score CTA, booking, subscribe, and legal pages — with migrated WordPress content, JSON-LD schema, and sitemap.

Explore the rebuild →
Website staging

Justin King — Website Rebuild (Audit v1)

7-page Astro rebuild implementing Basecamp audit feedback: Book Justin + Smart Toughness Framework CTAs, ICP copy, renamed talks, newsletter capture, upgraded trust bar, lead magnet landing. Demo forms on staging.

Open staging preview →
Landing page

Form Fill Automation — Landing page

A focused landing page for a form automation product that kills PDF/email workflows and drives "talk to us about your forms" enquiries.

View rebuild →
Landing page

10th Street — Content Pod packages

Standalone embedded video and motion packages page: official 10th Street branding, animated service model, Solo/Duo/Trio pricing, commercial terms, and team photo placeholders.

View packages →
Landing page

Vikāra Institute — MSS funding page

Foundation- and CSR-facing static landing for the MSD network and MSS2026: impact story, budget snapshot, FAQ, partner logo placeholders, and MSS2025 testimonial video slots.

View rebuild →
Vikāra Institute · MSS 2026

MSS2026 Key Voices — speaker toolkit (template)

Per-speaker LinkedIn toolkit: personalised thank-you, one-click post copy, Canva card download, and event facts. Margie Brand template for Vikāra review before batch rollout.

View template →
Vikāra Institute · MSS 2026 · Staging

MSS Orgs attending (logo + name)

Staging-only grid of organisations from the live agenda Sheet with mapped logos. Not on the Wix iframe until Vikāra approves.

Open staging →

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