Everything Taylor's built.
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Strategy teardowns, North Star maps, pitch pages, SEO audits, and more — 31 artifacts across 8 categories.
4 items
Marketing Strategies
Strategic maps and diagnostic-led growth plans.
Polymorph — Diagnostic-led growth map
Turning lead constraints and timing challenges into a sustainable, smoother software business.
View strategy → LinkedInPolymorph: Founder LinkedIn calendar
Eight weeks of text-first posts for Patrick Schreiber, grounded in Polymorph resources and written for founders. Voice rules and measurement notes included.
View calendar → North Star Strategy10th Street — North Star growth strategy
Building Northern pipeline, embedded production packages, and a path to €1M for a video-first production company.
View strategy → NewsletterGrowth Experts — Q2 2026 newsletter plan
Six send dates, seeded topic angles, weekly check questions, and blocker triage — index for the Q2 newsletter rock (EOS).
View plan →1 item
Workshop Guides
Facilitator cue sheets for live sessions — timers, checklists, and notes.
4 items
Sales Processes
Sales playbooks, outreach sequences, and process artifacts.
Polymorph — Sales Process Playbook
Diagnostic-led funnel: discovery → pitch → paid concept design → build. CRM stages, cheat sheets, pitch-builder prompt, and training drills — Polymorph × Growth Experts.
View playbook → Sales Process Playbook10th Street — Sales Process Playbook
Interactive 6-stage sales playbook for embedded content production. Discovery & pitch cheat sheets, LLM pitch builder, and role practice drills.
View playbook → Sales Process PlaybookKathy Berardi PR — Sales Process Playbook
6-stage PR sales playbook: discovery cheat sheet, pitch builder prompt, pricing tiers, LinkedIn bite→book protocol, referral gifting system, and client onboarding brief — Carabiner Comms × Growth Experts.
View playbook → Sales Process Playbook NewConnect Mobile — Sales Process Playbook
6-stage enterprise mobile sales playbook: Two-Call Architecture, The Michiel Vault, Lead Source Priority Matrix, discovery & pitch cheat sheets, and stalled-pipeline revival protocol — Connect Mobile × Growth Experts.
View playbook →2 items
Sales Pitch Pages
Pitch plans and interactive artifacts built for proposal meetings.
Globespan Media — 90-Day Blueprint
Newsletter growth blueprint, monetisation & ecosystem map, and premium weekly newsletter showcase for Show House. Three key results from discovery.
View plan → Pitch PlanPICSA — 90-Day Foundations
Partner success, pipeline, and mission-led marketing: three key results, provincial expansion story, illustrative homepage direction, and Growth Experts engagement — for Lohan / board narrative.
View pitch →2 items
Marketing Teardowns
Prospect-specific audits: proof points, positioning, and messaging recommendations.
OpTech — Ronia Kruse
Strategy-to-Placement Map. Surfacing intentional AI and workforce proof points above the fold.
View teardown → Proof Points AuditAndrew Moseley Associates — Shirley
Your strongest proof points are on the site — they're just buried below the fold.
View teardown →10 items
Marketing Audits
Full marketing audits: content, conversion, SEO, competitive positioning, and growth strategy.
Rupe Ltd — Combined audit
Tabbed deliverable: full marketing audit (57/100, Grade C) plus SEO/GEO summary, schema blocks, and per-page task list for rupe.co.uk — Power BI training and consultancy.
View audit → Marketing AuditMitoRx Therapeutics — Jon Rees
Full marketing audit: content, conversion, SEO, competitive positioning, and growth strategy. Score 55/100 (Grade C) with prioritised quick wins and revenue impact estimates.
View audit → Marketing AuditPolar Insight — James Tattersfield
Full marketing audit: content, conversion, SEO, competitive positioning, and growth. Score 67/100 (Grade C) with quick wins and Growth Experts intro.
View audit → Marketing AuditVikāra Institute — SEO & GEO Audit
SEO and GEO (Generative Engine Optimization) audit: current status, quick wins, Organization and FAQPage schema, and validation. Strengthen search and AI visibility.
View audit → SEO & GEO AuditCRM Insights — Full-site SEO & GEO
84 URLs audited: www fix, Organization schema, 53 missing meta descriptions, social images, H1 cleanup. Executive summary, GEO checklist, copy-paste JSON-LD, and tick-box task list.
Open CRM Insights audit → SEO & GEO AuditPolymorph — Full-site SEO & GEO
SEO and GEO (Generative Engine Optimization) audit for www.polymorph.co.za: current status, quick wins, schema markup, and validation. Strengthen search and AI visibility.
View audit → SEO & GEO AuditFlowgear — Full-site SEO & GEO
2,071 URLs from sitemap: default social images, meta descriptions at scale (integrations and connectors), FAQPage for GEO. Executive summary, per-page task list with localStorage progress, and markdown report.
View audit → SEO & GEO AuditGrowth Experts — Full-site SEO & GEO
67 URLs from Rank Math sitemaps: www→apex note, meta gaps on services and posts, FAQPage for GEO, crawl-delay note. Executive summary, GEO checklist, copy-paste JSON-LD, and tick-box task list.
View audit → SEO & GEO AuditThe Golfers Club — Full-site SEO & GEO
E-commerce golf retailer: Cloudflare blocking Googlebot, robots.txt 403, missing Product schema, no OG images, competitor cannibalisation by The Pro Shop. 28 pages reviewed across categories, products, and corporate.
Open The Golfers Club audit → Sales & CRM playbookPolymorph — Sales process (GE deliverable)
Full interactive playbook from the Jan 2026 strategy session: buyer journey, HubSpot-style stages, discovery/pitch tools, and objection handling — complements the SEO/GEO audit with commercial mechanics.
Open playbook →9 items
Websites
Full-page rebuilds that show how we would approach your site's messaging and conversion.
Rupe Ltd — Site rebuild scaffold
Static Eleventy site: IA doc, Training/Coaching/Contact rewrite (no placeholder copy), Resources sample, JSON-LD, Railway-ready — foundation for rupe.co.uk cutover.
Explore rebuild → Full-site MVPCRM Insights — Static Site Rebuild
16-route Eleventy MVP covering all template families: homepage, 3 journey hubs, services, case studies, blog, resources, lead magnet, contact, subscribe, booking, and privacy policy — with analytics stub, JSON-LD schema, and full a11y pass.
Explore the rebuild → Landing pageForm Fill Automation — Landing page
A focused landing page for a form automation product that kills PDF/email workflows and drives "talk to us about your forms" enquiries.
View rebuild → Landing pageVikāra Institute — MSS funding page
Foundation- and CSR-facing static landing for the MSD network and MSS2026: impact story, budget snapshot, FAQ, partner logo placeholders, and MSS2025 testimonial video slots.
View rebuild → Homepage Design MockupFlowgear — Homepage v01-A (Assessment-Led)
Assessment-led homepage variant. Business audience first, five-step assessment wedge prominent, benefit-led hero, trust carousel, audience split, and full FAQ accordion.
View mockup → Homepage Design MockupFlowgear — Homepage v01-B (Platform-Led)
Platform-led homepage variant. Technical audience first, V2 IDE hero, compact assessment band in Section 7, connectors by technology type, and identical interactive components.
View mockup → Pricing Design MockupFlowgear — Pricing v01-A (Consultative-Led)
Consultative pricing variant. Assessment band above tier cards, ICP framing on plan cards, Safe Life Defense pull quote, active workflow diagram, and abbreviated comparison table.
View mockup → Pricing Design MockupFlowgear — Pricing v01-B (Product/Price-Forward)
Product-forward pricing variant. Transparent pricing hero, feature-framed plan cards, JS-toggled full comparison table, assessment band below cards, and full FAQ accordion.
View mockup → Website rebuild planFlowgear — Website Rebuild Plan
MVP scope for marketing review: conversion and SEO/GEO priorities, tiered page recommendations, pairwise-page stance, and decisions to lock before production build. Draft — not final.
View plan →1 item
Other Stuff
Miscellaneous growth artifacts and experiments.
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